Post by parvej64 on Nov 2, 2023 4:11:49 GMT
Below are some examples of such metrics. Social Engagement Social engagement metrics often include likes, comments, social shares, and even social mentions all rolled into one. The value of each of these types of social engagement has so far been impossible to measure. The metric doesn't even take into account whether the sentiment behind engagement is positive or negative. If you really want a social metric that correlates to ROI, log in and measure conversions from social channels. In most cases you will hardly see the impact of digital PR.
Why because digital PR exists to support SEO and brand awareness not social media. Audience audience has always been a key indicator in traditional public relations. But the fact that we can actually measure things in the digital world right now is shaky. Audience metrics typically estimate the number of eyeballs photo retouching that may be obscuring any website linking to you. If The Daily Mail links to you your audience metrics will skyrocket. Why because the Daily Mail is a popular website. Did you sell anything as a direct consequence of it? Did it have any trackable commercial impact on your business.
That metric might still be relevant given expert commentary for media coverage. But in many digital PR cases this metric is mostly irrelevant because in those cases the story is just irrelevant to the business. Domain Authority Domain Authority or Domain Rating metric aims to bring clarity to the murky world of link building. This metric doesn't tell you anything about ROI other than the fact that these numbers don't take into account the relevance of the link and the fact that they're just metrics taken in a broader context. If you get links from run this might be good news for you and cause for celebration.
Why because digital PR exists to support SEO and brand awareness not social media. Audience audience has always been a key indicator in traditional public relations. But the fact that we can actually measure things in the digital world right now is shaky. Audience metrics typically estimate the number of eyeballs photo retouching that may be obscuring any website linking to you. If The Daily Mail links to you your audience metrics will skyrocket. Why because the Daily Mail is a popular website. Did you sell anything as a direct consequence of it? Did it have any trackable commercial impact on your business.
That metric might still be relevant given expert commentary for media coverage. But in many digital PR cases this metric is mostly irrelevant because in those cases the story is just irrelevant to the business. Domain Authority Domain Authority or Domain Rating metric aims to bring clarity to the murky world of link building. This metric doesn't tell you anything about ROI other than the fact that these numbers don't take into account the relevance of the link and the fact that they're just metrics taken in a broader context. If you get links from run this might be good news for you and cause for celebration.