Post by juthi52943 on Dec 20, 2023 9:32:57 GMT
Why is Brand Experience important? The era we are living in shows us how, in some cases, certain aspects such as the quality and characteristics of the product take a back seat compared to the set of sensations that the brand transmits. An example? Think of some giants in the food sector such as CocaCola, McDonald's and Starbuck.
Their products are certainly not purchased for their excellent quality, nor for their superiority compared to competitors' products. brands for the set of pleasant Job Function Email List sensations that arise. They love the brand and buy an experience. The same example can also be made by taking into consideration other product sectors.
Apple, in the IT area, gives its "loyalists" the feeling of "buying emotions", its products are all-encompassing and allow you to live a 360° experience. In the furniture sector, Ikea has forcefully established itself on the market with a very clear promise: simple and minimal furniture within everyone's reach, practical, fast and sustainable. You think of Ikea and you immediately imagine creativity and order, a perfect ideal world to recreate in your own home.
Their products are certainly not purchased for their excellent quality, nor for their superiority compared to competitors' products. brands for the set of pleasant Job Function Email List sensations that arise. They love the brand and buy an experience. The same example can also be made by taking into consideration other product sectors.
Apple, in the IT area, gives its "loyalists" the feeling of "buying emotions", its products are all-encompassing and allow you to live a 360° experience. In the furniture sector, Ikea has forcefully established itself on the market with a very clear promise: simple and minimal furniture within everyone's reach, practical, fast and sustainable. You think of Ikea and you immediately imagine creativity and order, a perfect ideal world to recreate in your own home.