Post by account_disabled on Jan 11, 2024 8:04:02 GMT
author of the blog PPC Prospector, provider of free PPC tools and PPC tutorials, and in-house AdWords Specialist at Moving Solutions, Inc. (UPack.com and MoveBuilder.com).
I thought I had a good grasp on keyword match types – that is, until I started studying for the adCenter exam. Then I realized there were some noteworthy differences between how Google and Bing interpret match types. If you’ve been treating match types the same in both search engines, read on to learn the key differences between the two and how they may be affecting your account.
For this example we are going to be owners of a flower shop. We want to include the keyword “red flowers” in our Google and Bing accounts. I’m going to go through how the different match types for “red flowers” will affect when our ads show in each account.
Bing: Broad match keywords trigger the display of your ad when ALL the words in your keyword appear, in any order, in a customer’s search query. For example, your keyword red flowers would match search queries that include “red flower,” “flowers that are red,” but not just “red” or “flowers.” This means adCenter Broad match does not deliver the same coverage as Google. They also will not match plural to singular, but sometimes do discrete synonym matching. To me, Bing’s broad match has more similarity to Google’s broad match modifier match type.
I thought I had a good grasp on keyword match types – that is, until I started studying for the adCenter exam. Then I realized there were some noteworthy differences between how Google and Bing interpret match types. If you’ve been treating match types the same in both search engines, read on to learn the key differences between the two and how they may be affecting your account.
For this example we are going to be owners of a flower shop. We want to include the keyword “red flowers” in our Google and Bing accounts. I’m going to go through how the different match types for “red flowers” will affect when our ads show in each account.
Google: An ad is eligible to appear when a user’s search term contains any or all words in the keyword in any order, and along with other terms. For example, the broad keyword red flower would show for any search query containing the terms “red,” “flowers,” or “red Whatsapp Mobile Number List flowers.” Google AdWords also runs your ads on relevant variations of your keywords, even if these terms aren’t in your keyword lists. Keyword variations can include synonyms, singular/plural forms, relevant variants of your keywords, and phrases containing your keywords.
Bing: Broad match keywords trigger the display of your ad when ALL the words in your keyword appear, in any order, in a customer’s search query. For example, your keyword red flowers would match search queries that include “red flower,” “flowers that are red,” but not just “red” or “flowers.” This means adCenter Broad match does not deliver the same coverage as Google. They also will not match plural to singular, but sometimes do discrete synonym matching. To me, Bing’s broad match has more similarity to Google’s broad match modifier match type.