Post by account_disabled on Mar 14, 2024 4:00:03 GMT
And, to do this, you must be able to count on quality, relevant content that is perfectly adapted to user needs.Google EAT what are Google's evaluation criteria and how to integrate them into your SEO strategy? Published on September ,- Updated on July ,ByAndréa Bensaïd Consultant in natural and social referencing in Paris. I support companies of all sizes in their web visibility strategy. google eat Google's goal is simple to offer its users content that is as high-quality and reliable as possible.
To this end, in-house engineers continually develop new ideas for evaluating web pages and protecting Internet users from poor-quality content. This is how the EAT evaluation BTB Directory criteria were designed, revealed during an update inan analysis grid designed specifically for sensitive content that can have a significant impact on the lives of Internet users. Over the years, Google EAT criteria have taken on ever greater importance and extended to different types of content, until they have become inseparable from any good SEO strategy.
So what is it all about? How to integrate these parameters into your natural referencing? We tell you everything. What is Google EAT? The letters EAT, in Google EAT, form an acronym for Expertise, Authoritativeness and Trustworthiness (“expertise, authority and reliability”). What you need to understand is that this is not an update of the algorithm, nor a functionality implemented by the search engine, but rather a “principle” content evaluation. These three criteria form an analysis grid which allows Google Quality Raters to highlight relevant and reliable content, when it deals with subjects that could have an impact on the lives of Internet users – what we call “pages”.
To this end, in-house engineers continually develop new ideas for evaluating web pages and protecting Internet users from poor-quality content. This is how the EAT evaluation BTB Directory criteria were designed, revealed during an update inan analysis grid designed specifically for sensitive content that can have a significant impact on the lives of Internet users. Over the years, Google EAT criteria have taken on ever greater importance and extended to different types of content, until they have become inseparable from any good SEO strategy.
So what is it all about? How to integrate these parameters into your natural referencing? We tell you everything. What is Google EAT? The letters EAT, in Google EAT, form an acronym for Expertise, Authoritativeness and Trustworthiness (“expertise, authority and reliability”). What you need to understand is that this is not an update of the algorithm, nor a functionality implemented by the search engine, but rather a “principle” content evaluation. These three criteria form an analysis grid which allows Google Quality Raters to highlight relevant and reliable content, when it deals with subjects that could have an impact on the lives of Internet users – what we call “pages”.